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Aspen Ideas Festival hosted a handful of social media gurus that are focused on socially beneficial work to talk about the new technology and its implications for doing socially-minded work that benefits humanity.

The panel consists of social media all-stars: Pete Cashmore (CEO and founder of Mashable), Chris Hughes (founder of Jumo, former co-founder at Facebook) and Matt Flannery (founder of Kiva.org).

The panel of social media gurus joined Lance Armstrong, world-renown cyclist and founder of Livestrong, along with Doug Ulman, President and CEO of Livestrong, an organization that greatly benefit from using social media to distribute its message.

So, how can social media contribute to the greater good? Cashmore, Armstrong, Hughes, Flannery and Ulman discuss.

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